Profile Optimiser
A profile ready for leads
Learn the processes to set up your profiles that build your network and get you leads.
1.Your profile
Build a proper profile
Your online presence shows the world what you can do. Without it, you’ll miss out on clients.
Here’s how to set up your profile for success:
→ Profile Pic
Use a clear, professional photo. People need to trust you before working with you.
→ Converting Banner
Make your banner speak to one main need of your target audience. First impressions matter.
→ Clickable Bio
Make your bio a reason for them to click your link. Show them what you offer.
→ Proof Pinned / Featured Post
Pin or feature a post that shows how you solved a problem. It shows real results, not just talk.
Smart Networking: Build Connections
→ Industry Events & Online Groups
Join groups and share your ideas. Networking builds trust and brings new opportunities.
Make a Strong First Impression: Stand Out
→ Be Memorable
Whether it’s your website or how you introduce yourself, make sure they remember you.
Gather Great Feedback: Build Your Reputation
→ Ask for Testimonials
Get reviews from happy clients. They’ll help build your reputation and trust.
Utilise Social Media Effectively: Be Strategic
→ Share & Engage
Regularly post your work, talk to others, and keep it real. Staying visible is key.
Establish Yourself as an Expert: Share Knowledge
→ Position Yourself as the Go-To
Share what you know. Being the expert in your field attracts clients who need your skills.
Take Action for Success: Make It Happen
Freelancing success depends on networking, doing quality work, and being visible. Without these, you risk being overlooked.
2. LinkedIn
The Beast You’re Missing Out On
If you're a freelancer looking to work with businesses, LinkedIn is where you need to be. It’s not just another social platform—it’s where businesses go to find freelancers like you.
With over 900 million users, LinkedIn connects you to potential clients and decision-makers.
Here’s how to get noticed:
1. Optimise Your Profile
Make your profile:
Profile Pic: Professional, clear, and friendly.
Bio: Include keywords for your niche.
Banner: Simple and clean.
About Section: Show your expertise and experience.
Featured Section: Link to your best work or case studies.
2. Highlight Your Services
Make it clear what you offer:
Go to your profile.
Click "Open to", then "Providing Services".
Add your service details.
Now businesses know exactly what you do.
3. Build Your Shop
Make it easy for clients to hire you:
Freebie: Offer a useful tip or advice.
Affordable: A quick guide or sample of your work.
Main Offer: Your core service.
Let businesses know exactly what they’ll get when they hire you.
4. Network Smart
Connect with the right people:
Reach out to business owners or managers in your niche.
Join groups and chat with potential clients.
Engage by commenting on posts and sharing your expertise.
5. Make a Strong First Impression
Your first impression counts:
Make your bio clear and professional.
When reaching out, personalise your message and show how you can solve their problems.
6. Get Client Testimonials
Build trust with feedback:
Ask happy clients for recommendations on LinkedIn.
Show off your testimonials to build credibility.
Next up: Building on X - Twitter
3. X - Twitter
The Hidden Gem
Freelancers looking to attract businesses should use X. It's fast, informal, and ideal for engaging in discussions.
Build a profile
Make your profile clear and eye-catching:
Profile Pic: High-quality and friendly.
Bio: Tell people what you do in a sentence or two.
Header Image: Keep it simple and related to your services.
Pinned Tweet: Feature your work or a key service.
Clarify What You Offer
Make sure people know what you do:
Mention your services in your bio.
Add a link to your website or landing page for more info.
Engage with the Right People
Follow businesses or people in your niche.
Respond to tweets and join relevant conversations.
Reach out via DMs or replies to introduce yourself.
Share Value
Post things that show what you know:
Tweet helpful tips or insights related to your work.
Share your thoughts on industry topics.
Keep your posts simple and to the point.
Make the First Impression
Your profile needs to speak for you:
Make it clear, friendly, and professional.
Let people know what you offer straight away.
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